Loto-Québec

As the Senior Product Designer from Mirego in collaboration with SidLee, I supported and mentored the design team at Loto-Québec in delivering a native iOS and Android experience. Together, we worked to create a seamless, personalized, and engaging interface that brings both lottery and casino games into one cohesive app.

The app features a personalized home screen that highlights games tailored to the user’s interests. It allows users to purchase lottery tickets online, access the most popular games (slot machines, roulette, blackjack, table games, Instants, and lotteries), and explore themed collections to discover new content. Users can also quickly access their favorite games through search or favorites, check draw results, and scan their lottery tickets using their phone’s camera.

Problem

Designing Loto-Québec’s new mobile app came with a unique set of complexities. This wasn’t simply a visual refresh. We were helping evolve a well-established product into a more modern, flexible, and engaging mobile experience while respecting the familiarity and expectations of existing users.

I worked closely with Loto-Québec’s internal design team to rethink how the experience could scale across a growing number of products and use cases. One of the first challenges was finding the right balance between the existing Baraka design system and the new patterns needed for a native mobile experience. Rather than starting from scratch, we looked for opportunities to repurpose what was already working and adapt it for iOS and Android, creating greater consistency while reducing unnecessary production work.

The experience also needed to make a clear distinction between lottery and casino content without making the overall product feel fragmented. At the same time, we had to introduce UX improvements carefully, ensuring that familiar interactions still felt intuitive to existing users while creating room for a more modern experience.

These challenges shaped the design approach throughout the project. We focused on building a flexible foundation that could support different products, platforms, and future needs, while keeping the experience simple, familiar, and cohesive for the people using it.

Solution

To solve these challenges, we adopted a collaborative and iterative design process alongside the Loto-Québec team. We extended the existing Baraka design system with new components built specifically for mobile gameplay and content variety, ensuring both consistency and flexibility.

Key user flows were redesigned to streamline navigation while maintaining enough familiarity to support long-time users. To clearly distinguish lottery from casino content, we used strategic visual cues such as color, iconography, and layout. I also worked closely with the engineering team throughout the process to ensure quality delivery and smooth implementation.

Finally, we aligned only necessary elements with native iOS and Android guidelines to create a seamless experience across platforms. The result is a unified, user-friendly app that feels both intuitive and fresh.

Rating: 4.7 ★

The app launched successfully with a stable user rating, reflecting a smooth transition for existing users. For the first time, clients could access both Casino and Lottery experiences within a single, unified mobile platform. This made play more convenient, engaging, and accessible for everyone.

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